Page 16 - Michelle Wlazlo News Today : Breaking News, Live Updates & Top Stories | Vimarsana
J C Penney s Michelle Wlazlo Talks Private Brands, Fall Plans
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Yet Another JCP Misstep: Introducing Home Furnishing At The Wrong Time
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Dive Brief:
J.C. Penney on Thursday added another private label to its assortment with the launch of Loom + Forge.
The private home brand features both indoor and outdoor decor, bedding, bath and window coverings, among other things, according to a company press release. The bedding and bath assortment uses OEKO-TEX-certified materials, meaning they are free from over 300 harmful chemicals.
The launch comes after the department store introduced two other private home brands recently, Fieldcrest and Linden Street.
Dive Insight:
The home sector emerged as a big winner this past year as many consumers shifted to remote work and school, and spent the majority of their time confined to their personal spaces.
JCPenney Revitalizes Brand as Spring Begins | JCPenney Revitalizes Brand as Spring BeginsFinancial Buzz
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March 4, 2021
PLANO, Texas â March 4, 2021 â JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest® to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. Trusted by consumers for more than 125 years and rooted in the textile mills of North Carolina, Fieldcrest blends luxurious materials, attention to detail, and best-in-class craftsmanship that stand the test of time.
âWelcoming the Fieldcrest brand to JCPenney is a proud moment for us and a key milestone in our journey to re-establish JCPenney as a leading home destination,â said Michelle Wlazlo, executive vice president and chief merchant. âAs people spend more time at home and look to refresh their spaces, this collection features elevated yet attainable pieces that make everyday luxury possible.â