Everyone on staff should understand what data is important to collect such as events donors attend, whether they volunteer, and other ways they connect with the organization and understand the goals.
Michal Heiplik, Author at Current current.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from current.org Daily Mail and Mail on Sunday newspapers.
As NPR and stations team up to build membership through digital channels, a growing sense of urgency about fundraising confronts concerns about trust and transparency.
WITF backs CDP as strategic investor alongside GBH current.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from current.org Daily Mail and Mail on Sunday newspapers.