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Midwestern supermarket chain Hy-Vee believes IndyCar is its best vehicle to deliver its message to a national audience entering the Hy-Vee IndyCar Race Weekend at Iowa.
“We’re bringing people from all over the world to see this concert because Taylor Swift is only performing in 20 cities in the world and only 16 in the United States,” said Chris Moyer.
While official figures aren t yet available, downtown Detroit hotels and restaurants appear to have done strong business over the busy three-day weekend.