The move to allow Starbucks’ customers to bring their own cup presents some problems, says Citi analyst Jon Tower.
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New at Starbucks: Customers may use their own cups for mobile, drive-thru orders
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United-statesCanadaMichael-koboriStarbucksStarbucks-rewardsJohnFScott/Getty Images(NEW YORK) Starbucks will become the first nationwide coffee retailer to accept reusable cups for mobile orders, effective immediately, the coffeehouse chain said in a release Wednesday. Customers will now also have the same reusable cup option for drive-thru orders for the first time.
Coffee drinkers can now fill a "clean, personal cup for every visit," whether their order comes via drive-thru, mobile, or cafe purchase at all company-operated and participating licensed stores, according to the release.
"With the majority of Starbucks beverages enjoyed on the go, this milestone unlocks a big opportunity for customers to choose reusables and supports Starbucks commitment to reduce waste by 50 percent by 2030," Starbucks said in the release.
The company also noted the effort to more broadly encourage reusable cups falls in line with Starbucks 2022 goal of reducing cup waste sent to landfills.
"At Starbucks, we envision a future wher
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