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Updated 22 Dec, 2020 04:09pm Amina Baig As we move into a whole new era of digital consumption, how we tell the stories we do becomes more important. Photo: YouTube Every great story has three important components: what is the story about? What is at the heart of the story? To whom are you telling this story? If these questions are answered before you venture into the still kind of hit-and-miss world of building long-form digital narratives, congratulations – you have sorted a chunk of your strategy. The fact is that with each passing year, we are witnessing more storytelling made for digital, which makes sense, because you will eventually end up adapting something aimed at a digital audience, so you may as well create for digital. Some brands have taken the route of pushing the same message via an ongoing story (the EFU Humrahi webisodes). Others try to marry the best of TV content to digital-friendly structures (Candi’s

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