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How Marketers Are Navigating an Uncertain Economy

Thought leaders from around the industry talk about their bold strategies for driving business growth in a down economy.

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Virtue Labs Named to Fast Company's Annual List of the World's Most Innovative Companies for 2022

30-year industry veteran is bullish on her own beauty brand

30-year industry veteran is bullish on her own beauty brand
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The New Next Gen: Melisse Shaban, Founder and CEO, Virtue Labs

Women in Retail Leadership Circle, sister brand of Total Retail, is excited to announce the release of its latest report, New Next Gen: Meet the Women Who Have Transitioned Their Careers for Successful Second Acts. This report spotlights entrepreneurial women who have reinvented themselves and their careers after the age of 40. Through in-depth interviews, you’ll learn what inspired these women leaders to make an impact, all in their own unique ways. One such woman is Melisse Shaban, founder and CEO Virtue Labs, the first beauty brand built with pure, human Keratin. In this interview, which was excerpted from the New Next Gen report, Shaban details what inspired her to launch Virtue Labs, the challenges that confronted her along the way and how she overcame them, her advice for other women contemplating a career change, and much more.

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Raleigh startup given boost by Jennifer Garner combats female hair loss

RALEIGH – Virtue Labs, the Raleigh biotechnology startup that won top honors in the 2019 Best of What’s New Awards from Pop Science for its innovative product Virtue ColorKick,on Monday product line to help an estimated 30 million women who are today suffering from female hair loss. The biotech company is focusing on scalp fertility and hair fiber survival. Virtue Labs, with support from actress Jennifer Garner who grew up with the company’s creative director, Adir Abergel, and who noted she trusts Abergel’s decisions with everything hair related in a December 2019 article published on WRAL TechWire. It closed a $28.6 million in equity from 26 investors in November 2020.

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