Tea industry’s performance in 2020 and prospects for 2021
January, 7, 2021
Overview
2020 will no doubt go down in history as one of the most challenging years with the Covid-19 pandemic changing the world in many ways. The Sri Lankan tea industry was no exception as its world-famous outcry system of auctioning tea having a 137-year-old history was changed to a digital system virtually overnight.
Once again, the tea industry showed its resilience by rising to the occasion in digitalising the auction in a very short period of time, which facilitated the uninterrupted sale of tea.
This initiative was spearheaded by the Colombo Tea Traders’ Association (CTTA) and supported by the Colombo Brokers’ Association (CBA) and its technical partner CICRA Holdings.