4 votes Sebas & Alicia is the latest campaign created by the advertising agency TBWA\Spain for McDonald s.
Anyone who has ever been through a McDonald s drive-thru knows it s almost inevitable that you will eat all your fries before you get home. This insight was the inspiration behind the campaign which tells the love story of boy passing through McAuto and a girl who works there.
The campaign consists of a 20-second commercial and a 10-second, as well as a 3-minute video which can be seen on McDonald s YouTube channel and on the brand s own social networks.
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MADRID, Dec. 22, 2020 /PRNewswire/ McDonald s in Spain has created a new hamburger called Big Good, intended to help the Spanish agricultural sector through the financial hardships created by Covid-19. Creative agency TBWA\Spain partnered with McDonald s to launch the new product, which is on sale now in McDonald s locations throughout Spain.
Big Good is made of ingredients from local livestock and agricultural producers from various regions throughout Spain farmers and producers whose livelihoods have been negatively impacted by the Covid-19 crisis. They have joined together with the company s regular food supply chain to create a network of more than 2,000 agricultural suppliers. With this new menu item, McDonald s helping to re-ignite demand and contribute to the economic recovery of the Spanish agricultural sector.