points in one direction. there is no doubt about it. the data looks identical to me as it did four years ago when it looked like mccull off was going to win, traps cuccinelli was creeping up but it looked like mccullough was going to win. the data says the thing and everybody in our business doesn t believe it. why? for a couple of reasons. first is that it s pretty clear as you noted in interviewing ralph northam, the northam campaign simply hasn t fought back at least the way in modern times you have to fight back. you have to fight fire with fire. gillespie has had some of the toughest some would say nastiest ads i have seen in a long time. you have known ed gillespie for a long time, did you ever think he was a social issues person? i certainly didn t. i never saw him as a social issues crusader. but that s what he s focused on. confederate you stas, crime, immigration, things like that.