Movember appoints SMART to its global brand strategy
March 10, 2021 1:06
Hero’s rebooted brand consultancy SMART has won an account with Movember to manage its global brand strategy, following a competitive pitch process.
SMART will be working with the organisation on its five-year organisational strategy to accelerate Movember’s work in the improvement of men’s mental health and the prevention of suicide, prostate cancer and testicular cancer.
SMART will develop a long-term strategy that builds on its history and is future-proof for further evolution of the organisation.
“We have ambitious plans to further expand Movember’s remit in assisting men live healthier lives. This project aims to ensure the brand is in the best position to achieve our future plans, whilst holding steadfastly to our roots,” Movember CEO Michelle Terry said.
Former Clems Sydney duo Josh Aitken and Willy Maitland follow Ben Coulson to McCann
January 27, 2021 10:53
McCann is continuing to build out its creative team in Sydney, bringing duo Josh Aitken and Willy Maitland on board as creative directors.
The pair have previously worked with McCann Sydney’s chief creative officer Ben Coulson at Clemenger BBDO Sydney. Coulson made the move to McCann in June last year, meanwhile Aitken joins directly from the agency and Maitland comes after a year at AnalogFolk following his departure from Clemenger Sydney.
Josh Aitken and Willy Maitland have joined McCann Sydney
Aitken and Maitland said in a statement that they would follow Coulson anywhere.