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McCann Worldgroup China launches creatively-driven 'Influencer Marketing' business unit

McCann Worldgroup China has announced the official launch of its "Influencer Marketing" business unit, which will not only help brands find the most suitable influencers to match their needs, but also leverages unique marketing tactics to deliver highly effective integrated marketing campaigns that

China
Chinese
Mccann-worldgroup
Shu-wu
Lee-tsung-sheng
Mccann-worldgroup-china
Managing-director
Mccann-china
Influencer-marketing
Eve-rong
Artist-coordination

The Drum | New Wunderman Thompson CCO Wants To Bring French Lessons To NYC Office

Rosie Bardales emphasizes cooperation over competition as she sets out a plan to make the agency’s New York business the strongest in the network.

Canada
United-kingdom
France
New-york
United-states
Paris
France-general
Canadian
French
Ellie-bamford
Rosie-bardales
Emily-chang

Brands and the Beijing Winter Olympics share a common vision: Get through unscathed | Advertising

How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China

Tokyo
Japan
Xinjiang
Jiangxi
China
Shanghai
United-states
Jingdong
Guangdong
United-kingdom
Beijing
California

Brands and the Beijing Winter Olympics share a common vision: Get through unscathed

How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China.

Tokyo
Japan
Xinjiang
Jiangxi
China
Shanghai
United-states
Jingdong
Guangdong
United-kingdom
Beijing
California

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