Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.
July 13 2021, 8:38 am | BY Kim Shaw | No Comments
Hip cityscape cinematography and social media-styled animations seamlessly flow together in this spot directed by Matthias Berndt for Pucelle Japan, earning him a best direction nomination at the Berlin Fashion Film Festival.
In addition to the visual aesthetic, the spot gets considerable elevation from its soundtrack composed by the Two AM team. The track is smothered in trendy vocal lines, saturated drums, and as Matthias himself noted, “The vocals added a huge amount of attitude, while the whole track really hit the vibrant city vibe that we wanted to convey”.
This nominated spot is not the first time Berndt and Two AM have joined forces creatively, in fact, they have worked together on several films over the past four years.
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