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In a recent survey, 74 percent of Virtuoso travellers said they’re willing to pay more to travel sustainably if they know where their money is going. And 70 percent agreed that traveling sustainably actually enhances their vacation experience. Travellers are increasingly committed to purposeful travel, and not just in a strictly ecological sense. They’re also seeking out companies and experiences that focus on “benefitting local people and the economy” and “preserving natural and cultural heritage.”
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