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TBWA\Dublin and SuperValu take us on journey back to the start.
April 23, 2021
To help combat kitchen fatigue, SuperValu has just launched their new ‘Freshly Prepared By SuperValu’ range of over 90 meals and side dishes, giving hungry shoppers a hassle-free, healthy alternative to cooking. To launch the new range, TBWA\Dublin has taken a novel approach to storytelling in a new TVC.
The film begins moments before the first bite is taken out of a delicious spread of food, and immediately lets us know this story is being told differently. The entire film plays out in reverse. From a mind bending jus being un-poured over an unbelievable spread, to a red pepper un-slicing itself in vivid slow-motion, the story of serving a delicious cooked meal unfolds. We see visceral shots of real, wholesome food overlayed with a composed track that brings a unique energy to the new way of storytelling.
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THE LOCAL secretary of the EIS teaching union says extra measures to lessen the risk of Covid spreading in school are âso importantâ as secondary pupils settle back into life in the classroom.
Secondary pupils returned to the classroom on a full-time basis on Monday after learning from home since January.
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The strict two metre physical distancing requirement between secondary aged pupils in schools has been relaxed, but there are other Covid mitigations and control measures in place such as ventilation and twice weekly lateral flow testing.
The return to school is a key part of the Scottish Governmentâs timetable of easing coronavirus restrictions.
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Chad le Clos and Ethan du Preez. Photo: Team SA
South African swimming champion Chad le Clos has won the battle of the ages, claiming the men’s 200m butterfly title at the National Championships being held in Gqeberha (formerly Port Elizabeth) this week.
It’s incredible to be referring to Le Clos as ‘the senior’ as he was still only 20 when he pipped Olympic legend Michael Phelps to win 200m butterfly gold at the 2012 London Olympics, but here he is, days short of his 29th birthday, a South African champion again.
In winning in an Olympic qualification time of 1min 55.88sec he had to fend off the challenge of the 17-year-old Ethan du Preez, who could not be happier with his silver medal in an Olympic qualification time of 1:56.44. The bronze in the event was claimed by Ross Hartigan in 2:01.73.
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