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The Pokémon Company is celebrating a ‘significant increase in sales’ of its Pokémon Trading Card Game and extensive toy range from Jazwares across the European markets, despite all of the challenges that retail has faced at the hands of the Coronavirus.
According to figures recorded by the NPD Group Toys retail tracking service, sales figures increased in the UK, France, Germany, and Benelux during 2020 for the Pokémon TCG and toys from Jazwares. Year-on-year sales for Pokémon continue to outperform the market trend a regular achievement for the brand in recent years.
Pokémon was the number one NPD toy property in France up to week 49 in 2020, finishing the year in third place overall with a total growth of seven per cent.