concluded in our dealings with him. there s never strategy. it s immediate, it s reactionary. that there is no grand strategy about it. are you, do you worry you re ascribing too much strategy here? not at all. he s a master salesman. been at it 50 years. everything he does is strategic to sell himself. to market himself, and this is one way that he markets himself by controlling the media. is there a way you can make an argument that his tweeting is actually why he s so unpopular. that the reason he s sitting in the low to mid-30s and not in the low to mid-40s or higher than that, due to this economy, shall we say, if you went by conventional metric, it is due to the tweets. so on one hand you seem to say he s controlling the narrative, but it also seems to be doing serious damage to his brand? not at all. his brand has never gone that high. his brand has been 37 plus or minus 2 the whole time which is
background, those say he s not qualified to be communications director, never been a communications guy, he build sky bridge out of nothing. sky bridge sky bridge is a fund of funds, not like you ve got smart analysts who are picking stocks. you re picking other people s funds based on their performance. which is why i think anthony is even more qualified for the job. in anthony s book we say read president trump s book the art of the deal to know who he is, it is centered around fake it until you make it. fund of funds blew up and went side ways after the financial kbris s crisis, because why will i pay you to invest in someone else. anthony thrived. a master salesman and communications guy. to say he s not qualified for the job, the job i ve heard he s eyeing is reince s job, chief of staff. i m not sure that answered the question whether or not he s qualified for it. i have a vested interest i have to disclose. if anthony scaramucci gets the job, i stand to make money on
what we re hearing is it s not going to be a lot of specifics, the doughnut hole and the bear claw. it allows him not to get bogged down but that s not what you can t do that to me. you said doughnut hole and bear claw. give them something to sell. the master salesman needs to give a pitch and give his people something to talk about, a cohesive message. right now it s been sort of scatt scatter shot. he hasn t given them something to sell. he wants to say we have a security issue. his agenda is quite ambitious. he can t get this done without help from congress. will they build a wall along the
yesterday. you are a guy who knows how to deal with the press. what do you take from the two days? the different days and how do you think he is handling that matter? i think as best we can tell, he appears to be trying to wiggle out of the strait extract he ja. maybe climate change is something to do with humans, no, i m not going to try to lock up hillary clinton and put her into prison despite the most popular rally chant during my campaign. sosa he is a master salesman. i think he is trying to appeal to a wider audience than just his base in the republican primaries by tampering and showing a new kind of tone. we ll see if it works. i applaud him for trying to lurch in this direction. you never know when he ll go out and pick a twitter fight with the cast of a broadway musical. so the discipline question is
that is because he is a master salesman. that is what he did in new york. he was selling dreams and soaring towers. how is he picking up on people? he is a great street sales person and he seems to have a particular sense for fear, for when people are weak and when they feel afraid. he can use that to attack people which he does or use it to reassure people. what he is saying he finds the weakness but he can turn that around because he understands the fear among voters and the fact is voters especially republicans are afraid of the outsider and the other. he began with the birther theme in 2012. then the next circle. now the next circle is muslims. and, again, every time he does it within his orbit it works. i think most men when we are afraid whenever we get afraid we get mad that somebody made us afraid. we know all this.