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One evening at work, while discussing foods that remind us of home my colleague happened to tell me that she had never tried Amul cheese. Now, if you are an Indian who hasn’t tried Amul cheese, then, as expected I was shocked. Because, the brand, is so quintessentially Indian, especially the iconic Amul girl mascot.
This set us off on a journey to find 5 food items in the UAE that remind Indian expats of their childhoods past.
Surprisingly, these things had unique advertising jingles too, which had great recall value. For instance, “Amul cheese, yes please” or “Thumbs up, taste the thunder” are a classic. Here is the list of things that brought a smile back then, and do so even now.