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marydale after a successful place at seven o clock in peoples lives for so long to 7:30pm? and research and data tells you that 80% of people who are watching it will watch coronation street, so that audience, for example is used to watching the soap at 730. so there was no shift in the audience figures, and similarly, coronation street moving to an hour, we have been doing for two years on a friday, and what you found was now that when traditionally the two episodes split with something in the middle, that the second episode would always lose some viewers from the first because there was a temptation to go find something else, whereas he put it for an hour and they will stick for the hour. again, i think it s worked effectively for us. that i am happy to say was a good decision. : i am happy to say was a good decision- decision. and what is it like into itv office decision. and what is it like into itv office if decision. and what is it like into itv office if you - decision. and

People
Audience
Place
Example
Coronation-street
Peoples
Data
Research
Marydale
30pm
30
80