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by Marty Davies | Campaign Asia

Articles written by Marty Davies

Marty-davies

Was this Pride Month a watershed moment for advertisers and disinformation?

The anti-trans hate continues to intensify and so does the scrutiny on brands to interrogate their role in the ecosystem of disinformation.

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Daniella Theis: Time we stop buying into commercial falsehoods

Daniella Theis: Time we stop buying into commercial falsehoods
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Just 7 per cent of Brits think brands are 'sincere' in Pride support

A new study from YouGov found that , most Brits think brands that focus on Pride campaigns are doing so just for PR purposes.

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Trans People Are Loved.

That is it; that is the message. Full stop. What can the business and finance community do to help? Here are five calls to action.

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