Millions tune in for Womenâs EHF EURO 2020 final weekend European Handball Federation22 December 2020, 14:00 Share URL via E-Mail Copy URL to clipboard
Millions of handball fans tuned in to witness the excitement of the final weekend of the Womenâs EHF EURO 2020.
The final between France and Norway proved incredibly popular with fans in front of their televisions with four million people watching France alone â a market share of 21.4 per cent.
In Norway, 1.2m witnessed the Norwegian team lift the trophy after their 22:20 victory over France â market share of 21.4 per cent.
Interest in Denmark was also incredibly strong, with 1.7 million fans watching the Danesâ semi-final against Norway â a hugely dominant 70.5 per cent share of the market.
Viral TikTok clip helps handball reach Generation Z European Handball Federation17 December 2020, 11:45 Share URL via E-Mail
74 % of TV Danish market share of under-18s for Denmark v Russia match
8,000 downloads of official mobile game
A clip of a handball sticking to the shirt of French player Alexandra Lacrabère has been viewed almost six million times on the EHF’s official TikTok channel to further highlight handball’s ever-growing expansion into younger audiences.
The viral clip, which lasts for just 13 seconds, has recorded 5.7 million views on the video-sharing social network as of today [17 December] since it was created and published on 8 December. It shows a handball attaching itself to France left back Lacrabère during the reigning world champions’ win over hosts Denmark. You can watch the clip here.