you re suggesting this could all be a scam. they re not really sold out of chicken sandwiches. it s a marketing ploy to make people more i m suggesting my stomach. what does the data tell you. here s another little nugget for you. popularity ratings, popeye s was at the bottom. 57%. these are grouped up. maybe they re trying to get up there a little bit more. this is serious stuff and i don t want to divert you from this but we do have a kicker. yeah. something actually unusual happened in the world of polling yesterday which is a pollster basically said, not we screwed up but one thing was different from the other. monmouth university, t they said we released an outlier poll and in the end we must put the numbers we have out there. i agree with him. just to give you context here. this was the big number. biden was down at 19% versus all the other polls that had him up
peril in this for popeyes right now, explain? popeyes is a 50-year-old chain and one that s never been known for their customer service. excellent chicken, question customer service. that s just how we think of them. they are now in this position of suddenly being for the first time in 50 years a chain that everyone s talking about, people who are going to are hearing about it, and they have this rush of product where they were selling out even before they sold out company wide, therapy selling out in stores before lunch even hit. it took me an hour to get my one chicken sabd which. i think now they risk every day they don t have that sandwich in stock they risk losing this goodwill they ve generated. i haven t had one but thought about it, and it has worked on me. meanwhile, let s think about the marketing ploy you think has been really memorable or possibly successful or not. number one, ihob.
joining us now are chicken expe expert. love that chick en at popeye s. oh, yeah. here s me and the spicy chicken. here s me and of course josh campbell. laura, sorry, i couldn t get you in the photo but you re a beautiful person inside and out. i had the popeye s chicken sandwich. gave it an a-plus. it s for real. you re proving you like chicken sandwiches here. i love it. i tried to get it again. visited four locations, all were sold out. were they all sold out? all sold out. put that emphasis on there. that video had over 4 million views, was it all a marketing ploy? i don t know. l maybe they re trying to get into that kfc territory. kfc is the worldwide leader.
people, 6 million people on social media talking about this sandwich is good. what, no? we sold out in four hours. the question is for real? did popeyes underestimate the sandwich s popularity or what? is this all a marketing ploy? joining us now is david griener. so david, forgive my skepticism, but how does a chicken place run out of chicken? i mean, in fairness there s a lot of people who think this is bit of a marketing conspiracy. manufactured scarcity it s called in the industry where you make a big hay of how easily you run out of stuff. in this case i do think it was just they didn t see this coming. they didn t see a chicken sandwich of all things being something that would become an absolute phenomenon and sell two months worth of product iptn tw
weeks. so you do not think brilliant marketing ploy, you think massi massive screw up? i think it s somewhere in between. they did their best to ride this wave. they were no ads behind this. they did a little bit to goose it in social media but the credit belongs to black twitter, the really active engaged community, people of color on twitter who really made this a cultural conversation. they re a huge cultural driver when it can comes to social justice, memes, i think they deserve the credit for making this such a huge thing and the chain did their best. i will use the phrase manufacture scarcity whatever i can. it will be the excuse not to attend the countless parties i ve invited to all the time. that s why i m never at parties because i m intentionally not going to all the parties i m invited to. david, you think there s some