The Canadian Research Insights Council (CRIC) and the Marketing Research and Intelligence Association (MRIA) are merging, with the MRIA brand to be absorbed into CRIC.
The Insights Association (IA) has warned that changes to California’s privacy laws due to come into effect in 2023 could effectively ban audience measurement unless protections for the industry are added.
UK – Half of all consumers would respect brands more for speaking out about the Fifa World Cup in Qatar, according to research commissioned by the IPA.