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COVID vaccine: Most Americans say they prefer a specific brand

By Caitlin O Kane April 30, 2021 / 7:18 AM / CBS News Millions of Americans are receiving their COVID-19 vaccines, and in a world of over-sharing on social media, that means Instagram and Twitter feeds are also being flooded with shots. People are not only sharing which vaccine they receive, often using hashtags like #PfizerGang or #TeamModerna. Nearly three-quarters of Americans say they prefer a specific vaccine brand by name, according to a recent survey of 1,000 people by M Booth Health, a health communications consultancy, and Savanta, a market research and advisory company. The survey found the largest share 36% preferred Pfizer. Moderna came in second with 19%, closely followed by Johnson & Johnson at 17%. 

Most Americans say they prefer a specific brand of vaccine – and what they've seen on social media influences their decision