Guest panelists and musicians David Cutler and Mark Tonelli will lead a free, virtual workshop, Entrepreneurship in Music, presented by the Cal Poly Music Department, on Thursday, Feb. 11, at 11 a.m. Cutler is currently the director of music entrepreneurship at the University of South Carolina, while Tonelli is an assistant professor of guitar and entrepreneurship at Millikin University in Illinois. The panel will be moderated by Arthur White, Cal Poly s director of jazz studies The intent of the webinar is to inform and empower college-age musicians to think entrepreneurially about their career in music, White said in press materials from Cal Poly. Due to the decline in traditional career opportunities, students need to adapt with foresight, diversity, and a well-laid-out plan of attack.
Mark Tonelli.
–The Cal Poly Music Department will present a webinar titled “Entrepreneurship in Music” with guest panelists sharing methods for beginning and sustaining a career in music at 11:10 a.m. Thursday, Feb. 11.
The panelists will be David Cutler, professor and director of music entrepreneurship at the University of South Carolina (UofSC), and Mark Tonelli, assistant professor of guitar and entrepreneurship at Millikin University in Decatur, Illinois.
“The intent of the webinar is to inform and empower college-age musicians to think entrepreneurially about their career in music,” said Arthur White, Cal Poly’s director of jazz studies and moderator of the panel. “Due to the decline in traditional career opportunities, students need to adapt with foresight, ingenuity, diversity, and a well-laid-out plan of attack.”