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Some restaurants are already using surge pricing -- and reaping big profits — as Wendy's plans fluctuating charges

Barbecue chain Tony Roma’s and nearly 100 other small restaurants have already turned to fluctuating menu prices during peak times, according to one company that sells the software specializing in dynamic pricing.

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Wendy's U-turns on 'dynamic pricing' that would raise prices during peak hours

A Wendy's spokesperson has walked back on the company's plans to test a "dynamic pricing" model that would raise the cost of menu items during peak hours.

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Wendy's To Test 'Surge Pricing' Using 'High-Tech Menu Boards' That Change In Real Time

ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero

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Wendy's Uber-Style "Surge Pricing" Will Raise Burger Prices During Peak Hours

Wendy's Uber-Style "Surge Pricing" Will Raise Burger Prices During Peak Hours
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Wendy's expects to test dynamic pricing and daypart offers in 2025

New CEO Kirk Tanner outlines $30M investment in digital menu boards over next 2 years as well as new $55M investment in breakfast marketing

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