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All Eyes on Advertising Watchdog Amidst Purity Claims & Counter-Claims over Honey
The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment
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The battle over the purity of honey may soon be turning bitter between Marico and Dabur, the two leading FMCG brands reportedly accounting for Rs 800 crore branded honey segment out of the estimated size of Rs 1,500 crore. Both players are said to have complained before the advertising watchdog Advertising Standards Council of India (ASCI) challenging the purity and testing claims by the other.