APR 13, 2021
This week, I look at how Nars is translating real-life beauty experiences online, check in on BeautyPie and spotlight yet another review platform moving into e-commerce.
Known for its larger-than-life influencer trips, pop-ups and store experiences, Nars Cosmetics is now betting on immersive digital activations.
Timed to the relaunch of one of its hero complexion products, the Pure Radiant Tinted Moisturizer, Nars has extended its experiential focus to its first virtual store and corresponding digital campaign. The VR store that launched on Friday was made in partnership with VR e-commerce startup Obsess, which has been on a tear in the last year creating online stores for Charlotte Tilbury and Dior.
Never has there been a better excuse to give your neglected make-up bag a spring clean – just in time for summer – than the year we’ve just had. For a ready-made glow, look no further than Beauty Pie’s exciting new “make-up essentials” collaboration with one of Hollywood’s most in-demand make-up artists, Pati Dubroff, which launches today. It is set to be a sell-out.
Pati Dubroff with her kit.
The collection, which is Dubroff’s first ever product collaboration, comprises all the glow-giving make-up products she uses on photo shoots, as well as on her array of starry clients, like Margot Robbie, Priyanka Chopra, Drew Barrymore and Elizabeth Olsen. Four faces that are eternally fresh and luminous – in part thanks to Dubroff’s make-up magic.
Support female-run companies like Spanx, Kate Spade, and more. Credit: Lively/Honeycat Updated March 8, 2021
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March is Women s History Month, and today, March 8, is the 110th anniversary of International Women s Day. There are plenty of ways to show your appreciation for the notable females in your life and in the world. One of which is to support women-owned businesses. According to the National Association of Women Business Owners, there are over 11.6 companies owned and run by women in the United States alone.
This week we re celebrating female founders and the can t-live-without products they ve created
From dental floss to fragrance, hand spray to candles and period care, this week we re celebrating 15 beauty buys all dreamt up by seriously impressive women. Read on ahead of International Women s Day on March 8 and prepare to feel inspired by their backstories and the products they brought to life.
Founder: Marcia Kilgore
Loved by: Victoria Woodhall, editorial director
“So many founders name check serial entrepreneur Marcia as an inspiration. Just this week one told me that she always creates her PowerPoints with images rather than words, ‘because that’s what Marcia does”. The Canada-born 52-year-old brought us iconic brands Bliss Spa, Fit Flop and Soap and Glory and now Beauty Pie. Who else would think, or know, how to bring us a £100 EDP for less than £20 with no compromise on ingredients? I always top up my eyeliners here for less than a fiver. You can read here how s
1 March 2021 • 12:01am
A hairdresser at work in Vienna, but April 12 is the earliest salons may open in England
Credit: LISI NIESNER/REUTERS
SIR – We are concerned that the fiscal impact of the Government’s lockdown measures on women is being overlooked.
The virus has taken its toll on a great many people in Britain, but a significant number of female employers, entrepreneurs and employees are being affected – and the damage could take decades to repair.
More women than men work in sectors that have shut down. Mothers are almost 50 per cent more likely than fathers to have lost their jobs or been forced to leave because school closures have created a childcare crisis.