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A Closer Look with Joe Morrison
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The views expressed in this newsletter are solely my own, and do not represent the views of my employer. Well, they aren’t solely my own, because I’ve stolen most of them from people smarter than me. But, you get what I’m saying.
The race is on, and it’s all against one. Photo by Chris Kendall on Unsplash
If you work at the intersection of maps and software, at some point in your life you’ve probably heard yourself muttering some version of the following analogy to a stubbornly confused family member:
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AWS goes after Google Maps Platform with debut of Amazon Location Service
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Amazon Web Services Inc. today introduced the preview version of Amazon Location Service, a new offering in its cloud platform that enables companies to add location-based capabilities such as package tracking to their applications.
The offering made its debut during the company’s virtual re:Invent event. It’s poised to create more competition for Google LLC in the location data market. The search giant’s cloud business, one of AWS’ main rivals, provides a developer version of its ubiquitous Google Maps service called Google Maps Platform that companies can integrate into their applications.
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AWS launches Amazon Location, a new mapping service for developers
AWS today announced the preview of Amazon Location, a new service for developers who want to add location-based features to their web-based and mobile applications.
Based on mapping data from Esri and HERE Technologies, the service provides all of the basic mapping and point-of-interest data you would expect from a mapping service, including built-in tracking and geofencing features. It does not offer a routing feature, though.
“We want to make it easier and more cost-effective for you to add maps, location awareness, and other location-based features to your web and mobile applications,” AWS’s Jeff Barr writes in today’s announcement. “Until now, doing this has been somewhat complex and expensive, and also tied you to the business and programming models of a single provider.”
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