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Peter England launches unique Biker collection in association with Bajaj Avenger
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Peter England launches 'The Antiviral* Linen Project' with new brand campaign 'Easy On You'
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Peter England launches 'The Antiviral* Linen Project'
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Peter Englandâs commercial features two free spirited young men on the go, sporting the companyâs linen shirts and enjoying landscapes, while dodging the hustle of city life and office. The campaign aims to assert the theme of âGoing Easyâ this summer, with the comfort of impeccably crafted linen shirts from the brand.
Speaking on the launch, Manish Singhai, COO, Peter England, said, âWe are excited to launch our spring summer collection âThe Antiviral Linen Projectâ, which is the need of the hour. Our team has strategically curated the whole range of these premium linen shirts to offer class and elegance with the unflinching promise of comfort to our consumers.â
How fashion and lifestyle industry drew a survival strategy in 2020
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