“We are looking forward to building relationships with tour operators and travel agents from the touring and adventure travel sector and enjoy finding innovative ways to work with the trade to share Malta, Gozo and Comino with more travellers.”
She said more than 600,000 people visited from the UK in 2019 and the island attracts a range of age groups.
During the course of the pandemic, the tourism sector on the island invested in its hotels, restaurants and experiences.
The tourist office has already started to advertise to the over-50s, as they are the first cohort to be vaccinated, and couples, families and young adults will follow.
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