The Project has 'the most engaged audience in television', says Peter Helliar dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
Channel 10 is a distant third in the ratings behind Nine and Seven and its formerly marquee shows like The Bachelor and The Project are on life support, while boss Beverley McGarvey doubles down.
The other runners-up for Worst Australian Show in the TV Tonight Awards included Channel 10 flop Making It Australia and Nine renovation series The Block
Regular hosts Carrie Bickmore, Waleed Aly and Peter Hellier all appear in the advert, but Wilkinson, who fronts The Sunday Project, is nowhere to be seen