Channel 4 releases Christmas ad, #MerryDifferent
Channel 4’s first ever holiday ad takes a witty approach to the fact that Christmas is going to be a bit different this year, while also reiterating its long-term message that alternative ways of doing things should be celebrated 11/12/2020 9:15 am
The spot opens on a crisis meeting where Santa’s head elf reveals to an unexpected band of co-workers – including the tooth fairy and the Easter bunny – that due to “everything that is happening”, his boss is considering cancelling Christmas.
As the group tries to work out how the festivities can go ahead, the meeting quickly disintegrates, before help comes from an unlikely character, who reminds everyone that “different can be good”.
Holiday mascots overcome their differences in Channel 4’s irreverent Christmas ad
The campaign, directed by Jeff Low and David Kolbusz, sends a message about coming together despite people s differences.
by Brittaney Kiefer
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You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re all about Channel 4’s first Christmas campaign, which sees the Pancake Day Pancake save the season.
Channel 4 has capped a challenging year with its first in-house Christmas brand campaign.
Conceived by 4Creative, #MerryDifferent draws a line under recent hardships by bringing some much-needed joy to viewers at a special time, encouraging everyone to break a smile and be more accepting of individual traits.
Premiering tonight at 9pm before Gogglebox, the heartfelt message of togetherness will be delivered by comedian and Great British Bake Off presenter Matt Lucas.