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SoundExchange announced Linda Bloss-Baum as vp of government relations and public affairs. She will report to Esther-Mireya Tejeda, chief marketing and communications officer of the company. An industry veteran, Bloss-Baum previously held roles at Warner Music Group, Universal Music Group/NBCUniversal and Time Warner Inc. In her new role, she will lead the public affairs department, driving a strategy centered on industry-shaping advocacy efforts to support fair treatment of music creators in the digital age. “We are at a critical juncture of transformation that will challenge the ways in which the music industry is organized and the policies we need to ensure its long-term health,” said Tejeda. “Linda’s expertise and background spanning the creator community, Capitol Hill and other policymakers is a perfect fit as SoundExchange seeks to address the industry’s challenges.”

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