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Could you wear the same dress for 100 days? It s the ultimate antidote to fast fashion - and you get a £70 gift if you succeed. Here, four women take up the challenge of donning the same item day in, day out The viral 100-Day Dress Challenge has attracted more than 1,000 women so far Eco friendly company wool& offers £70 voucher if customers can complete it The challenge asks customers to wear the same dress for 100 consecutive days Dresses made from merino wool which it is claimed is temperature-regulating and are odour-resistant, and they have a versatile shape to dress ‘up’ or ‘down’ 

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