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Market response to cannabs pre-rolls exceeded expectations in 2020. Undeterred by the coronavirus pandemic, sales increased nearly 50% across California, Colorado, Nevada, Oregon and Washington, according to Marijuana Business Daily citing data from Headset and LeafLink. The sector became the second-fastest growing cannabis item, only behind flower (54%). Operators say that they expect pre-rolls to continue to perform well in 2021, in line with the rest of the market. Record Highs LeafLink noted a market share increase from 6.2% to 7.5% for pre-rolls last year. Alex Feldman, LeafLink general manager of insights and marketing services, stated that if 2020 is any indication of seasonal performance, then a slight spring dip could give way to a “potentially large increase” during the fall as post-harvest supplies arrive.

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