Competition: win a copy of Architecture Is a Social Act dezeen.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dezeen.com Daily Mail and Mail on Sunday newspapers.
‘This is exciting for artists’: is this project the future of billboards? Matt Shaw
In 1967, Elektra Records took a risk by purchasing a large hand-painted billboard on West Hollywood’s Sunset Boulevard to promote a new album by The Doors, an up-and-coming local band in residency at Whiskey a Go Go, a nearby nightclub. It would ignite a golden era of advertising on the 1.5-mile stretch known as Sunset Strip, where large-format signage advertised the latest releases to passersby. The area has been home to advertising art since the era of speakeasies and silent movies, and in 1991, the Los Angeles Times proclaimed that the iconic 70ft-tall Marlboro Man sign was “a more enduring urban monument than almost any other building in Los Angeles”.
LOHA clads John R 2660 apartment building in Detroit with cedar
American architecture firm LOHA has completed a housing block with cedar cladding and a stepped form in a once-rundown Detroit neighbourhood that is undergoing redevelopment.
The project, called John R 2660, is located in Brush Park, a neighbourhood that sits just beyond the city s downtown district. It was an affluent area in the 1850s but later became neglected.
John R 2660 is in Brush Park, Detroit
The neighbourhood has experienced a rebirth in recent years, with new buildings cropping up there and old ones being renovated.
The LOHA project – which is named after its address on John R Street – is the first of four apartment buildings that have been designed for the area by the California firm. All four are meant to add density while respecting the area s character and history.
LOHA creates Westgate1515 student housing complex in Los Angeles dezeen.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dezeen.com Daily Mail and Mail on Sunday newspapers.