KUALA LUMPUR, March 28 The Justin Bieber concert set to arrive in Malaysia on October 22 is a welcome sign after ‘live’ music events here ground to a halt two years ago, according to several industry leaders. Speaking to Malay Mail, the heads of various event producers said that the.
May 11 2021, 5:18 pm | BY Kim Shaw | No Comments
Lion & Lion partnered with Livescape Group, an event management company, to launch Status-K in Malaysia – a new lifestyle product targeted at urban zoomers and millennials.
The core of the campaign was Status-K The City, an immersive digital social and gamification platform designed to engage audiences while building brand affinity and equity. Over a span of three months, the campaign built a database of participants for potential future on-ground events, with more than 670,000 engagements and 10 million impressions on social media.
In Status-K The City, players competed with each other to claim a virtual city via the microsite www.status-k.com by joining influencer-led tribes called Krews and taking part in challenges. Through these challenges, participants earned virtual points and improved their status on leaderboards. As an incentive, the virtual Koin prizes from the challenges could be redeemed for real-life reward
“Hiburan”
“Hiburan”
It may sound harsh, but right now in my heart I believe this is the truth.
We have worked so hard for many years to rectify what is really wrong with the negative views and associations the government had with us, and we have had so many dialogues with the powers that be to push the industry forward multiple times with multiple people trying to convince them that our businesses in gathering people for content are no different to a pasar malam.
And we are ignored, asked to keep reapplying – show more facts, show more data on why we are important industry and we are given new faces to look at and smile with.