The opposition said Adidas’ brand would be damaged if the Black Lives Matter organization, founded in 2013, obtained a U.S. trademark registration for the three horizontal yellow stripes.
In an appeal to the US Trademark Office, Adidas argues that a prominent Black Lives Matter group is using a logo too similar to the apparel company's. Black Lives Matter.
Explained: Adidas has said Black Lives Matter Global Network Foundation Inc's yellow-stripe design would cause confusion with its own famous three-stripe mark