Why do the Oscars matter?
By The Washington Post
Imperilled, then postponed, the 93rd Academy Awards are finally set to take place this Sunday.
Not many know what to expect, save for the dissonance of glitz and glamour against the backdrop of a nation decimated by illness and economic downturn. Perhaps the Oscars will serve as a reprieve.
They are, after all, the most extravagant of award shows, considered important enough for an adjacent industry of publicists and marketing experts to devote months to campaigning, and entertaining enough for a broadcast television network to allocate hours of Sunday night airtime to the ceremony.
Tracking Netflix’s Relentless Quest for Oscar Glory
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Mank,
The Trial of the Chicago 7, and
Ma Rainey’s Black Bottom picking up more than half. Eight years after mounting its first Oscar campaign, Netflix has secured its place as a bona fide contender. But while Netflix’s Oscars reach has grown monumentally over the last three years, the streaming platform has yet to secure the top prize. With
Mank and
The Trial of the Chicago 7 nominated for Best Picture, Netflix could finally take it home, becoming the first streaming platform to do so.
Netflix’s near decade journey for Oscar glory has been long and often tempestuous. So much so that the conversation extends far beyond a little gold statue. For the streaming company, it’s about expanding accessibility and bringing the movie industry into the future. But for its detractors, it’s about traditions, the art of filmmaking, and the fate of the theater industry.
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Oscar Lessons
February 25, 2021
The greatest lesson of this Oscar season is… how little imagination is now brought to Oscar season.
There are literally hundreds of very smart people focused on the season for distributors, every one trying to figure out the next great thing to do, the key to opening the hearts and minds of The 10,000.
Since the great John Boorman turned to sending out VHSes at his own expense in 1985 to get attention to
The Emerald Forest, we have had screeners. Harvey Weinstein used his marketing genius (and that of his remarkable team who still dominate awards consulting to this day) to turn VHS and then DVD into a ubiquitous tool of success in the season.