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5 ways Amazon Advertising remains recession-proof

The e-commerce giant continues to ‘buck wider advertising trends.’

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by Lisa Lacy | Campaign Asia

Articles written by Lisa Lacy

How paid placements will evolve alongside AI-powered search

Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.

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Unlike the never-ending 'year of mobile,' AI-powered search really is the next big thing

It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.

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News SEO and generative AI: Inside a 'parasitical relationship'

A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.

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