Jan 27, 2021 at 9:45AM
Adobe (NASDAQ:ADBE) is one of the most profitable and prolific software-as-a-service (SaaS) companies in the world. In fact, if you ve browsed the internet lately, chances are you ve seen content created with Adobe s tools. The software giant generated $12.9 billion in revenue in fiscal 2020, and the stock is up over 400% since 2016.
But the global push toward digitization should be a tailwind for Adobe, and could take the stock much higher in the coming years. Here s what investors should know.
Adobe powers creativity and productivity
Adobe s digital-media business has never been more relevant. In today s hyperconnected world, consumers are constantly bombarded by digital content. In order to stand out and capture consumer attention, enterprises need solutions that foster creativity and improve productivity.