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EXCLUSIVE: La Perla Dives Into Beauty
Women s Wear Daily (WWD) 2 hrs ago Jennifer Weil
PARIS La Perla is launching back into beauty, with a range of fragrances, body care and makeup that nods to the Italian innerwear house’s heritage.
The move comes after it was announced in October 2019 that La Perla Fashion Holding N.V., which operates the luxury lingerie label La Perla, had established a subsidiary dedicated to the beauty business. Called La Perla Beauty, it would leverage the opportunity to engage with a broader audience, including younger consumers.
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In summer 2020, Revlon and La Perla ended their fragrance and beauty licensing agreement, as La Perla planned to integrate that activity more vertically.