Lili Tomovich is an accomplished and transformational marketing leader known for building industry-leading brands in the hospitality, entertainment, financial services and retail industries. Her focus on customer experience, digital innovation and demand generation spans businesses ranging from start-up to Fortune 200. Tomovich currently serves as the chief marketing officer of Barclays U.S. Consumer Bank, where she focuses on transforming products, capabilities and experiences to meet the ever-changing needs of partners and customers alike. Before her time at Barclays, she was the chief marketing and experience officer at MGM Resorts International, a $13 billion global hospitality and entertainment company. She also has experience serving as senior vice president of consumer marketing for MasterCard in New York, including senior roles at LoyaltyOne and Rogers, Canada s largest mobile carrier. Tomovich is a member of the Board of Directors for Dine Brands Global IHOP and Applebee s an
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Dive Brief:
Grove Collaborative has hired an Amazon veteran to lead its marketing initiatives, adding more experience to its leadership team. The sustainable DTC company named Jennie Perry its chief marketing officer on Wednesday.
Perry will be responsible for the company s marketing and brand strategy, as well as growth marketing, creative, communications and consumer insights, according to a press release. She will report directly to co-founder and CEO Stuart Landesberg.
Before joining Grove, Perry spent about nine years at Amazon, most recently as the chief marketing officer of Prime and Amazon North America, where she oversaw global marketing for Prime Day and Prime, as well as communications and media in the U.S., per the release.