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May 11, 2021
Larissa Zimberoff
BLOOMBERG – The pandemic turbocharged many trends that were already underway when the coronavirus struck the United States (US) early last year. One of them was consumer demand for food labelled “organic”, as shuttered restaurants and lockdowns forced many to see the contents of their refrigerator in a new light.
Indeed, 2020 sales of organic produce grew by 14.2 per cent. In the first quarter of this year, organic food sales rose by 9.3 per cent over the same period in 2020, topping USD2.2 billion as shoppers sought to avoid the taint of artificial additives, fertilisers and pesticides.
“Some of the surge we’ve seen in organic sales in the pandemic has been because of the perception of safety,” said Global Food Analyst Melanie Bartelme at Mintel, a market research firm.
From mushroom maple syrup to chaga chocolate spread to “modernized banana bread” these functional sweets are redefining "healthy" by addressing all of mom s needs, and they taste delicious too.