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Our lather who art in heaven: A soap opera

Modi, when asked the same question in a 2020 interaction with Rashtriya Bal Puraskar winners, attributes his facial glow to the oil of toil: Mehnat ke paseene ki maalish se. Frankly, it s unlikely that both men have never used soap.

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India
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Instagram

Unilever to stop force-fitting 'purpose' in its brands says CEO Hein Schumacher

The company is now reconsidering its strategic approach of infusing "purpose" into each of its brands.

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Lifebuoy
Dove
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Rural recovery for FMCG companies takes a pause amid food inflation, uneven rains, ET Retail

The FMCG industry in India faced challenges in the September quarter due to subdued consumer demand and a decline in rural consumption. Factors such as persistent food inflation, uneven rains, and rising prices of commodities impacted the industry. Leading FMCG companies like HUL, ITC, and Nestle expressed concerns over these issues. The urban market showed growth, but small regional players gained market share in mass market products. Local players are expected to impact big companies in categories like detergent bars and tea.

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Paul

Lifebuoy and Shaan collaborate in Durga Puja Ad, advocating handwashing for safe festive feasting

The ad features a catchy recreation of popular Bengali song ‘Dugga Elo’ with the tagline ‘Lifebuoy use koro.’

Lifebuoy
Durga-puja
Shaan
Dugga-elo

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