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Expert weighs in on TikTok's DOOH strategy

Social media giant TikTok is making a bold foray into the digital out-of-home advertising market, according to a report from AdAge, with mixed reactions from industry experts. Leslie Lee, SVP of marketing at Vistar Media, provided exclusive commentary to Digital…

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Vistar launches certification program for pDOOH advertising

Media and advertising firm Vistar has launched Accelerate: foundations of digital out-of-home, a certification program for programmatic digital out-of-home advertising, according to a press release. Part of educational arm Vistar Academy, the program is designed to help media and marketing…

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Vistar Media Launches Certification Program to Accelerate Industry-Wide Mastery of Programmatic Digital Out-of-Home Advertising

Vistar Media Launches Certification Program to Accelerate Industry-Wide Mastery of Programmatic Digital Out-of-Home Advertising
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Vistar Media debuts 'Nearest Location' for DOOH advertising

Vistar Media debuts 'Nearest Location' for DOOH advertising
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Business People: U.S. Bancorp names new investment leadership

Business People: U.S. Bancorp names new investment leadership
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