Coronavirus Economy
Updated
Published
January 1, 2021 2:45 PM
Colorado Blvd. was quiet on New Year s Day for the first time in decades. (Chava Sanchez/LAist)
Last year, Lêberry Bakery on Colorado Boulevard was open for a full 24-hours leading up to the Rose Parade on New Year s Day. Owner Jennifer Le says people waited up to two hours for one of their signature vegan donuts.
“That one day made a huge difference for our business last year,” Le said.
The Tournament of Roses estimates the economic impact of the game and the parade at almost $200 million with most of those dollars spent on accommodations and food.