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Still Six Lives begins campaign to raise awareness of stillbirth
Content Warning: The following article discusses stillbirth and pregnancy loss
For those that need support contact Stillbirth and Newborn Death Support: www.sands.org.au
February 15, 2021 3:38
The anxious wait for a baby’s heartbeat to be found during an ultrasound has been captured by Still Six Lives for an ad raising awareness of stillbirth.
Still Six Lives aims to lower the number of stillbirths which occur in Australia, by increasing awareness of preventative measures. The Federal Government-backed initiative is being implemented by Red Nose, SANDS, the Stillbirth Foundation and Stillbirth Centre of Research Excellence.
6 Australian Babies Die Everyday: Stillbirth Rates Remain High After 20 Years
A consortium specialising in infant mortality has said an average of six babies die every day in Australia with stillbirth rates remaining high for 20 years.
Red Nose Australia, Stillbirth Centre of Research Excellence (Stillbirth CRE), Stillbirth Foundation of Australia, and Sands Australia have joined together to launch a joint campaign, entitled Still Six Lives, to reduce the number of stillbirths suffered by expectant Aussie parents annually.
“Stillbirth is the biggest cause of perinatal mortality in Australia,” Stillbirth Foundation Australia CEO Leigh Brezler told The Epoch Times. “Nearly 2,200 babies are stillborn each year, which is almost twice Australia’s national road toll.”