Whether it s a high-performance sport or a small, local sporting club, to be successful, the organisation needs the support of commercial sponsorship or, at least, one major benefactor.
Since the mid-1960s, the Australian 18 Footers League has been fortunate to benefit from the generosity of numerous large, and not so large, sponsors to help maintain the high level of competition in the club s 18ft Skiff fleet, and its attempt to promote the sport to the rest of the world.
Travelodge Hotels was the first sponsor when it supported Bob Holmes in 1965 then continued its sponsorship of the 18s in Australia, New Zealand and USA until 1981.