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Agencies announce merger to create a "production house for stories"

by David Prior Agencies John Doe Group and WIRE have announced a merger. They say the new agency will combine PR, advertising, research, digital, planning, experiential and a content studio, and will be a production house for stories . John Doe Group, which has offices in London, Glasgow and Manchester, will be led by three managing partners: Lee Beattie as CEO, Magin Trewhella as CSO and Pam Scobbie as CCO. Rachel Bell, who founded John Doe in 2010 and has been chair of WIRE since 2019, will remain as chair. WIRE has bases in Glasgow and Manchester. The new agency has picked up new business wins with Tesco Mobile and Anglepoise and its existing roster includes Adidas Originals, Instagram, Edinburgh Gin, Magners and Red Bull.

John Doe absorbs Wire to form John Doe Group

By John Glenday-01 February 2021 12:15pm John Doe has absorbed Wire to form the John Doe Group Wire has confirmed its merger with fellow PR and media agency John Doe to form a new group focused on building brands. Uniting as John Doe Group the enlarged business will serve as a ‘production house for stories’ spanning PR, advertising, research, digital, planning, experiential and a content studio. What will the merger look like? The combined entity will fold Wire’s Glasgow and Manchester offices into John Doe, with the enlarged business to be led by Lee Beattie as chief executive, Magin Trewhella as chief strategy officer and Pam Scobbie as chief creative officer.